ICELW was pleased to have two fantastic keynote speakers for ICELW 2009: Dr. Allison Rossett and Marc Rosenberg.

Dr. Allison Rossett

Professor of Educational Technology, San Diego State University
Consultant in training and technology performance

Talk: E-Learning is what?

What is e-Learning? Today, most would conjure up a picture of online exercises, often problem and scenario-based, with opportunities to practice and grow. Others would see it as PPT slides with a voice over. Whatever they see, it is typically singular and habitual. Is that all there is? Today, employees increasingly reach for lessons, information, and guidance, as they need it, in the workflow. A recent ASTD report put it like this, "As learning becomes more integrated with work, the learning function's activities and impact are becoming more transparent and integrated with other performance improvement strategies." Let's look to a broader view of the possibilities… and discuss implications for the people and organizations we serve.

About Allison Rossett
Dr. Allison Rossett, long time Professor of Educational Technology at San Diego State University, is also a consultant in training and technology-based performance, and a member of the Training magazine HRD Hall of Fame. Allison also serves on the Board for the Elearning Guild and Chief Learning Officer magazine. She was selected as a Distinguished Fellow of the Naval Education and Training Learning Strategies Consortium. Rossett's most recent book is Job Aids and Performance Support: Moving from Knowledge in the Classroom to Knowledge Everywhere. She also authored The ASTD E-learning Handbook: Best Practices, Strategies and Case, published by McGraw-Hill. She is the co-author of Beyond the Podium: Delivering Training and Performance to a Digital World, winner of the International Society for Performance Improvement (ISPI) Instructional Communications award, 2002. Rossett's book, First Things Fast: A Handbook for Performance Analysis and web tool, won the International Society for Performance Improvement's Instructional Communications award in 1999.

Dr. Marc J. Rosenberg

Marc Rosenberg and Associates

Talk: Making E-Learning Succeed: The Organizational Culture Dimension

With all the excitement over new e-learning and Web 2.0 tools, it's easy to think that simply upgrading your technology portfolio is all you need to maintain a successful and sustainable e-learning program. Not so fast. In addition to keeping on top of the changing nature and capabilities of e-learning, success over time, requires that you implement effective change management, communication, governance and leadership strategies as well. When great e-learning comes up against a lousy organizational culture, the culture wins every time. Learn what managers need to do to avoid this fate and build the organizational components of a lasting e-learning strategy that allows your programs and technologies to shine

About Dr. Marc J. Rosenberg
Dr. Marc J. Rosenberg is an independent New Jersey, U.S.A.-based management consultant, writer, educator and leading figure in the world of training, organizational learning, e-learning, knowledge management and performance improvement. Marc's expertise extends across all of the emerging fields of e-learning strategy, knowledge management, performance support technologies, change management, as well as instructional design, performance improvement and evaluation. His clients include major U.S. and international corporations, professional associations and trade groups across multiple industries, including telecommunications, energy, technology, insurance, manufacturing and financial services/securities, among others.

Dr. Rosenberg is a veteran of thirty years in the field of organizational learning, with an international reputation as a leading advocate and expert on using integrated performance improvement systems to enhance individual and organizational effectiveness. He was a pioneer in the development of electronic performance support systems (EPSS). His career includes 18 years in management positions at AT&T where he developed the company's education and training strategy and directed major corporate initiatives in learning technology, performance management, and education and training reengineering. Marc also served as the e-learning and knowledge management field leader for consulting firm DiamondCluster International.

Dr. Rosenberg is the author of the best-selling book, E-Learning: Strategies for Delivering Knowledge in the Digital Age (McGraw-Hill). His new book is, Beyond E-Learning: Approaches and Technologies to Enhance Organizational Knowledge, Learning and Performance (Pfeiffer). A highly regarded thought leader and much-sought-after presenter, Dr. Rosenberg has spoken at The White House and keynoted at numerous professional and business conferences. He has authored more than 40 articles and book chapters, and is a frequently quoted expert in major business and trade publications, including HR Magazine, Investor's Business Daily, Knowledge Management Magazine, Training, Training and Development, Performance and Instruction, E-Learning, Online Learning, Learning Circuits, Context, Fast Company, Sales and Marketing Management, The Chronicle of Higher Education, and CFO Magazine. Marc has also been featured on CIO Radio (a service of CIO Magazine). He is a past president of the International Society for Performance Improvement (ISPI); a founding editorial board member of Performance Improvement Quarterly; co-editor of ISPI's Performance Technology: Success Stories, and a contributing author to the Handbook of Human Performance Technology, as well as the American Society for Training and Development's (ASTD) Handbook for Workplace Learning Professionals (2008), Models for Human Performance Improvement, and the 2002 ASTD E-Learning Handbook. Academic presentations include Columbia University, the Darden Business School (University of Virginia), Farleigh Dickinson University, Florida State University, San Diego State University and the University of Calgary (Canada). International presentations include Britain, Ireland, Italy, Switzerland, Portugal, Canada, Mexico and Brazil. He serves on the advisory board for The E-Learning Guild, and is the subject matter expert and lead facilitator for ASTD's "Managing Organizational Knowledge" two-day certificate program.

Dr. Rosenberg holds a Ph.D. in instructional design, plus degrees in communications and marketing. He holds the Certified Performance Technologist (CPT) designation from ISPI, reflective of his experience and expertise in the field of organizational performance improvement. He is also an elected member of his local community's Board of Education.